In 2018, the worldwide sheet face mask market was worth USD 449.61 million. The growing knowledge of the benefits of sheet masks, such as anti-aging and skin hydration, is a crucial element driving the market forward. Furthermore, a surge in demand for Korean beauty products is expected to drive the market in the coming years due to the natural ingredient basis employed in the formulation, such as aloe extracts and green tea.
The popularity of masks in the beauty business is due to their ease of use. The product’s application does not limit the user’s mobility because the mask adheres to the skin, removing the requirement for the user to sit still. This feature makes it more convenient to consume while travelling or doing domestic tasks. Furthermore, in the forecasted period, customers’ hectic lifestyles are likely to boost demand for this product.
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Sheet face masks fight pollution, grime, and oil that have accumulated on the skin. Furthermore, the chemicals or serum utilised in the sheet penetrate deep into the skin’s pores, effectively washing it. This increases the hydration and radiance of the skin. Such advantages are likely to boost product popularity among the beauty-conscious populace, propelling market expansion over the forecast period.
In addition, due to the popularity of Korean celebrities such as the BTS boy band, Korean beauty products are gaining traction in the market. The members of the band are said to have perfect and healthy complexion. Furthermore, following the live telecast of the band’s skincare routine, which included the usage of sheet face masks, sales of Korean products rose. Similarly, Lady Gaga, an American superstar, promoted the product by posting a photo of herself wearing a face sheet mask on a major social networking site. From 2019 to 2025, celebrity influencers are likely to fuel demand for Korean beauty products, propelling market growth.
Over the projected period, North America is expected to increase at the fastest rate. Due to the growing demand for Korean beauty goods in the United States, major worldwide firms are working on increasing product penetration. Natural components such as green tea, bee venom, bamboo sap, and herbs are used in the majority of Korean products. This is likely to boost demand for sheet masks made with natural ingredients, such as bio-cellulose and hydrogel masks, which will drive market expansion.
Furthermore, celebrity influencers are pushing skincare and makeup trends in North America, which is expected to boost market expansion in the coming years.
Due to the presence of large global players in Europe, the area is predicted to grow steadily over the forecast period. Improved product penetration is projected to raise product visibility, resulting in increased market demand.
Some of the Major Market Players Are:
Lancome Paris, Star Skin Beauty Group AG, Kracie Holdings Ltd., Estee Lauder, DECLEOR Paris, BioRepublic Skin Care, Sephora Inc., 3LAB Inc, Boss Biological Technique Ltd., Yunos Co. Ltd., The Face Shop, Tonymoly Co. Ltd., Innisfree Corporation, ES Cosmetics, many others
Further, the report acknowledges that in these growing and promptly enhancing market circumstances, the most recent advertising and marketing details are very important to determine the performance in the forecast period and make essential choices for profitability and growth of the Sheet Face Mask Market. In addition, the report encompasses an array of factors that impact the growth of the Sheet Face Mask Market in the forecast period. Further, this specific analysis also determines the impact on the individual segments of the market.
Furthermore, the study assessed major market elements, covering the cost, capacity utilization rate, growth rate, capacity, production, gross, usage, revenue, export, supply, price, market share, gross margin, import, and demand. In addition, the study offers a thorough segmentation of the global Sheet Face Mask Market on the basis of geography [ Latin America, North America, Asia Pacific, Middle & East Africa, and Europe] , technology, end-users, applications, and region.