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SEO Keyword Research Guide [2022]

3 Mins read

Search engine optimisation (SEO) techniques have evolved over the past few years, but that doesn’t mean they’re any less important. Still, it’s vital to keep up with the latest SEO trends if you want to rank in Google and convert more visitors into customers. What are the most effective search engine optimisation strategies for your business? This guide to SEO keyword research will help you discover the best long-tail keywords to focus on to attract visitors who are ready to buy and support your bottom line in 2022.

What Is Keyword Research?

You need a strategy such as SEO keyword audit service before you can drive traffic and boost your ranking. You can’t just pick any old keywords and expect them to work. Once upon a time, people would choose their keywords by going through their site content and looking for recurring themes—words that kept popping up repeatedly. These days, however, it’s become more complicated (not least because of Google’s ongoing quest to make SEO less spammy). With so many moving parts involved in a successful keyword strategy, tracking down relevant terms is no longer as simple as looking at a website with an attentive eye; some tools can help out tremendously.

·         Understanding traffic potential

Traffic is essential for all businesses, from start-ups to Fortune 500 companies. To fully understand traffic potential and how you can grow your brand, consider running a traffic analysis. This will help you determine where your audience is coming from and what keywords are driving traffic to your site. Traffic data is one of the most valuable resources for any business because it provides insight into which tactics are working and which ones need improvement. Analysing keyword data will allow you to make more informed decisions when choosing SEO keywords that drive targeted traffic.

·         Planning an effective keyword strategy

What is a keyword? A keyword is one or more words typed into search engines like Bing and Google to find information. Your website and business plan need a keyword strategy because they are essential. Your keywords will depend on your target audience, business type, service, product, or topic. Understanding how people search for products and services online is essential for success.

If you know what people are searching for, then you can rank higher in search results when someone searches for those keywords. This means more traffic to your site and ultimately leads and sales! For example, if you wanted to start an online dog training business, youwould like your website to show up when someone searches Dog Training and How To Train A Dog. With SEO (Search Engine Optimization), thousands of potential customers who might have never known about you otherwise would see your site! If you didn’t know what people were searching for, then you wouldn’t be able to focus my marketing efforts effectively!

·         Finding keywords with tools like Ahrefs

Ahrefs is one of industry experts favourite keyword research tools. In addition to showing you where your competitors rank, Ahrefs gives you a look at how well they’re ranking for their targeted keywords (and more). You can use that information to create a competitive analysis and even find new opportunities you may not have previously considered. Ahrefs also shows you social media shares, backlinks, page authority and domain authority. All these factors play into what search engines consider when returning results. The higher these are for a particular website or piece of content, the better it will rank on search results pages. And that’s where we get into another excellent feature from Ahrefs.

·         How to use keyword research in your content marketing

If you’re new to online marketing or need a refresher, it’s essential that you fully understand how search engine optimisation works. Start by understanding that SEO isn’t one-size-fits-all, and ranking for competitive keywords like travel insurance differs from organising the best hotel deals. When it comes to creating your content, you should do (and avoid) if you want it to succeed in generating traffic—one of which is conducting thorough keyword research and then optimising your content accordingly.

Tips & Tricks

The first step of your SEO plan should always be keyword research. You need to know what people are looking for online and then determine how you can use it on your website. When looking at keywords, there are a few things you want to consider:

1) Is it popular? It’s tempting to pick a hot term, but if it’s too competitive for your business, you might want to think about choosing something else.

2) Can I rank? If the answer is no, you shouldn’t waste time creating content around that keyword because, most likely, nothing will happen.

3) What keywords make sense for my business?


We hope you enjoyed learning about SEO. Remember that making a career out of SEO is more complex than most other jobs due to competition and constant change. As an SEO expert, it’s crucial for you to keep up with changes from both technological and ethical standpoints. Happy Searching!

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