One of the main contributions that technology has made to humans is the freedom of sports to do things in different ways and from different places, with complete sports confidence that the end result will continue to be correct.

The fast pace of the technology market has resulted in large and medium-sized companies around the world constantly changing the way they work. Mobility has been implemented in business relationships and is even a mandatory requirement in employee profiles. Thus, the mobility of individuals requires mobile technology that ensures freedom in space and time.

Again, the numbers reflect trends in the business world

 such as the misuse of desktop computers, which must make way for portable devices.

On the one hand, the Spanish PC market fell by 37% in the third quarter of 2011, according to the International Data Corporation (IDC). Interestingly, across categories, desktops fell 24.8%, while laptop sales fell 40.3%. In terms of equipment for the professional sector, the decrease in sales was in turn smaller in both cases. And regarding the latter, Gartner confirms that in the third quarter of 2011, sales of mobile devices globally increased by 5.6% compared to the same period last year. Smartphones played a big role in this ranking, with sales revenue increasing by 42%.

One conclusion that can be drawn from these surveys

 is that companies continue to rely on desktops for “sedentary” workers, while “nomads” mainly use portable devices that allow them to stay connected, access data and create new information. Anytime and anywhere.

Internet edition

The dynamism of working on the Internet is expressed in an electronic document characterized by both quality and skill, which allows optimal and efficient communication between different types of companies.

In some cases it is not necessary to print these documents, but in some cases it is still necessary. In fact, studies point to a boom in mobile printing, e.g. an increase in the number of pages printed by mobile devices. In particular, online printing by accessing internal or public company documents to print from the Internet later from your mobile phone.

Let’s turn to the numbers again to confirm the market trend in a tangible way

 According to an IDC study published by HP, the digital content boom has increased tenfold during this decade, which is why HP is focusing on the next generation of printers based on e-Print technology. This technology can help businesses in general and mobile workers, in particular, get the most out of their portable devices.

In recent years, users have had to rely on a computer connected to an online printer via Wi-Fi or a traditional cable connection to print while traveling. Now, with the introduction of smartphones such as Blackberry and iPhone, as well as platforms such as Android, printing options have expanded, as they ensure that stored documents can be printed from almost any new smartphone.

Printing from portable devices is now in high demand among mobile workers who have found a practical alternative that fits the way they work. Printing from a variety of portable devices will become even more popular in the future, which will undoubtedly have a positive impact on printer manufacturers and will indirectly affect companies in other sectors as well.

There is no doubt that the increased use of mobile devices leads to more and more information being written and exchanged, which in turn significantly affects the efficiency of business processes, providing significant benefits. Again, the market is betting on companies investing in this type of technology infrastructure and implementing software and printing solutions that facilitate online printing or printing from the Internet. These apps are responsible for the exponential growth of your business.

In the clouds, but feet on the ground

The advent of cloud computing is changing the way people and businesses work. Cloud computing enables businesses and individuals to use and share information through applications based on external services provided over the Internet.

Although not yet widespread in Spain, cloud computing undoubtedly offers a variety of new communication options that allow users to access, edit and print via the Internet or intranet from anywhere and with any type of mobile phone. In addition, important additional features are the speed and immediacy of the process, during which an employee can provide material, and printed information to any nearby printer. Apps like Google’s Cloud Print or Apple’s Air Print are just some of the tools that enable mobile printing.

Customer relationship management has been the holy grail of Big Business for the last ten years. So what about small and medium business (SMB) applications? When you talk to CRM software vendors, they claim that CRM systems help SMBs become more efficient, increase sales (your ROI), and increase your forecasting accuracy.

Some consultants have an alternative view: they see CRM as a process rather than software. The CRM process allows you to effectively manage your customer interactions (get to know your customers). This way you can actually use the nice shiny tools that CRM software vendors offer.

While I tend to agree with the latter,

my experience with databases is as my algebra teacher said: GIGO! (Trash-In Trash-Out).

Regardless of which stance you take, there’s a lot of research and soul-searching you’ll need to do within your organization to get the most out of your CRM. To get started, you need to think about the following.

What is Customer Relationship Management?

Well… the answer depends not only on who you talk to but also on who you are.

If you’re a sales rep, CRM simply means using Outlook or Act or another contact manager effectively to track prospects as they move through your sales cycle.

If you’re a business owner or CEO that means keeping track of your entire customer information as it affects your organization at critical points. Find out when they need to buy your gadget or have a new gadget taken care of, or if they want to know about switching to a certain line of gadgets.

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